1:35 It's not about making people think differently, it's about making them act differently as part of their daily lives.
1:48 We call it the five plus one model
2:52 I'd like to go back to one of the behaviors you talked about, which is stealthstorming because when I talk to executives it seems like the political side of innovation is really the toughest one.
I have to take my son to his baseball game. If no one else finishes this, I'll do it later.