slogan , chant are any differences between slogan and motto ? please make sentences
Aug 4, 2014 1:21 PM
Answers · 2
A slogan LITERALLY means "a war cry." A "campaign" is LITERALLY a series of battles intended to achieve some objective. A advertising slogan is used for a while, during an advertising campaign. Then there is a new campaign and a new slogan. A motto is a short phrase that is a PERMANENT (or at least semi-permanent) part of an organization's identity--like a logo or a flag or a coat of arms.
August 4, 2014
They are similar, but "slogan" is normally in an advertising campaign (e.g. "every little helps" for Tesco, or "Life begins here" for Coca-Cola), whereas "motto" is normally the mission or ideals that a group live by. Google apparently has a motto of "don't be evil", which also functions as a slogan, but the motto is more saying the sort of code of conduct they (at least supposedly) try to follow, whereas "slogan" would be them trying to convince people that they are a group which isn't evil. Overall, "slogan" is more for advertising, whereas "motto" is more just a code of conduct which a group follows.
August 4, 2014
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