what does "weather intel'mean? Many companies also use weather intel to inform their marketing strategies and shelf-stocking. Campbell’s Soup (CPB), for example, figured out that people are more likely to buy soup on cold, dreary days and created a “misery index” algorithm to coordinate the frequency of its radio ads with meteorological data. Another surprising finding: Mouse trap sales seem to increase by 25 percent for every one-degree drop in temperature. It turns out that mice also like to stay inside when the weather turns nasty.
Aug 9, 2014 7:43 AM
Answers · 1
"intel" = "intelligence" = "information". So just information about the weather. "intelligence" kind of means "secret knowledge": think of the CIA, MI5, etc.
August 9, 2014
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