what does "weather intel'mean?
Many companies also use weather intel to inform their marketing strategies and shelf-stocking. Campbell’s Soup (CPB), for example, figured out that people are more likely to buy soup on cold, dreary days and created a “misery index” algorithm to coordinate the frequency of its radio ads with meteorological data.
Another surprising finding: Mouse trap sales seem to increase by 25 percent for every one-degree drop in temperature. It turns out that mice also like to stay inside when the weather turns nasty.