In this passage, new media and nontraditional media appear. Do they refer to Internet?
In this passage, new media and nontraditional media appear. Do they refer to Internet?While the creative work and media plans you have developed for our print and broadcast campaigns have been quite good, our concern is that your agency isn’t currently equipped to offer us the kind of support we need in terms of new media. As a software manufacturer, it’s critical that we reach our target audience via nontraditional media; further, our Web site is a crucial medium for us. In my opinion, I have two choices at this point: I can meet with you and your department heads to discuss ways your agency can address our company’s needs, or I can engage another agency to develop our company’s Web site, online creative work, and online media plans. Before considering the second option, why don’t we get together later this month to review the resources you can provide for us? Let’s set a date and see if we can make this work.