what does " low-end wings"and "cede the low end to"mean?
No one was worried about an upstart Japanese car manufacturer taking over a huge chunk of the American automobile market. In the theory of disruption, the market leader could have squashed this fledgling disruptor like a bug. But market leaders rarely bother. It’s a silly little product that would add nothing to the bottom line. Let’s focus on bigger, faster, and better. Initially, it didn’t make sense for GM to defend against the Toyota Corona. The problem is that once a disruptor gains its footing, it too will be motivated to move upmarket, producing higher-quality, higher-margin products.1 By the time a counterattack did make sense to GM, it was already too late. Toyota then moved happily upmarket with cars like the Camry and then the Lexus, eventually ceding the low end to Korea’s Hyundai. Now, waiting in the low-end wings are India’s Tata and China’s Chery.