The artful trick here refers to the deliberate self-referential paradox represented by the famous proposition "This is not a sentence", or perhaps more generally, something that can be considered in two ways, each contradicting the other. In the case of "This is not a sentence", it clearly *is* a sentence according to its structure, but it is *not* a sentence according to its meaning. There are other examples of this - including perhaps the "practice" being refered to in the text, and yes these might well be considered artful or prevocative tricks, intended to challenge and confuse.