It means that you should not be showy, bold, obvious, arrogant. You shoudl not imply you are better than others (high).
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It's basic premise seems to be take an analogue for what you want to be, then try to look not like what you want to be, but like the analogue.
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Big cats run fast, so to run fast look like a cat. ?
No, even that is too directly ralated.
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Need an analogue.
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Run like the wind. So if you want to run fast, look like wind.
.Might be arguable.
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It might be argued that the authour mistakes vivid metaphore for causal reason.
The inaccurate reasoning, does not necessarily invalidate the direction.