Using "will" feels more immediate, like it just came to your mind you want to visit your friend.
Using "going to" hints at the fact that you have made plans to visit your friend before.
Have a look at this for more details: http://www.grammar.cl/Notes/Future_Will_vs_Going.htm
September 27, 2018
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I'm going to do = a planned action
I will do = a spontaneous decision
September 27, 2018
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