Community Web Version Now Available
한수 Hansu
Should the X in a collaboration be capitalized? There's some collaboration like: Supreme X Lacoste (brand x brand) or Chris Brown x Tyga (singer x singer) In this situation, should the X be capitalized? and how do you pronounce it?
Oct 8, 2018 4:14 AM
4
0
Answers · 4
I agree with N. It's certainly not something common in that context, so there possibly isn't a precedent for capitalisation. My guess is that they are using the idea of cross-breeding, so I would say that you pronounce the x as 'cross'. And if you are using the capitalisation from plant names, then it should not be capitalised.
October 8, 2018
It looks like this was originated in Japan. From the examples I've seen, you do not have to capitalize the 'x'. You can see examples at the bottom of this page: http://arkitip.com/product/x-mark-of-collaboration-issue-no-0053x/
October 8, 2018
Who uses "x" like this? "+"? "and"? "with"?
October 8, 2018
한수 Hansu
Language Skills
English, Japanese, Korean
Learning Language
English, Japanese