I agree with Karen. But "must" doesn't sound strange to my American ears. But to answer your question, the phrase "it must not be easy to ____" does mean that it is difficult. difficult = not easy. The confusion is in the word Must, which normally means an obligation. I must work tomorrow. However, I checked the dictionary and read all the many things must can mean and I found these:
used as an auxiliary to indicate the probable correctness of a statement
used as an auxiliary to express conviction or certainty on the part of the speaker
these two definitions show how must has other meanings and implications. The other issue is the negation, which with must always feels odd. Because of this, I agree with Karen above that can't works better, or isn't.