I hear that and I think they're making a sports reference. Basically they're saying you're going to make something new and unique, something that hasn't been done before. Thinking outside of the box. I'm a native but I can't really be sure about that one, I asked a few others and they said they hadn't heard it either. People make up their own metaphors sometimes, I suggest asking that person. You also might've misheard them, if they actually said, "We're going all out..." then that would mean they're doing more than usual.
Edit: This is under the assumption that the title of your question was the statement, is that correct?