the marketing ploy was clear
Does "the marketing ploy was clear" mean
1. the marketing policies of Absolut Vodka in regard to Warhol's relationship with other famous people were clear
2. the marketing consequences of Warhol's relationship with other famous people was clear?
As Richard Lewis recalls, Absolut Vodka had become a fashionable brand that, through association with Warhol, was able to extend its reach and attract ‘society people’. These included ‘artists, Hollywood, the rich, the famous’, who would be led to Absolut by Warhol as a sort of prophet. That Warhol was already mixing with the rich and famous at Studio 54 was, no doubt, critical here and the marketing ploy was clear.The brand image was to rise from that of a fashionable product to that of a product with celebrity status and Warhol’s art was obviously seen as part of the celebrity culture that could be tapped in order to achieve this goal.