human subject Does "human subject" in the following context mean "human case (human being the subject of the study)" or "human's mind and mentality"? Context: The recognition of a sense of lack and self-certainty, whether conscious or unconscious, is of course central to the successful practice of mainstream advertising, where the promise is ostensibly one of fulfilment and affirmation. In advertisements of this sort, the consumer’s sense of lack and self- certainty is compensated for, as Judith Williamson has shown, by the device of ‘mirroring’. Here, Williamson invokes Jacques Lacan’s theory of the mirror stage in the development of the human subject where coherency of identity is ascertained through the reflected gaze of the other, principally the parent in the early years of infancy, but by less immediate figures as life expands and diversifies.
Jul 30, 2019 11:25 AM
Answers · 1
Human being (in this case an infant).
July 30, 2019
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