South Korea's antitrust authority gave the green light to the local ice cream brand Binggrae to take full ownership of Haitai IceCream, the No.4 ice cream brand in the country. Through this deal, Binggrae will now take over Lotte Confectionery's No. 1 spot in the ice cream market in Korea with a total of 40.1% market share. Binggrae sells various well-known ice cream products that are also popular across the world, Melona being one of them.