More and more Chinese cultural products have entered in gobal market and be the preferred option among the overseas consumers in recent years. With the rapid development of China's foreign cultural trade, China's cultural commodity export volume has ranked among the top in the world for many years and product some cultural enterprises, products and brands with international impacts. Data shows that the sales volume of Chinese publications, movies, online literature and animation works have continued to increase year after year overseas. Chinese government has implemented a series of policies to encourage and support more excellent cultural products with Chinese elements to go aboard, expand their oversea market share and improve the global infuluence of Chinese culture.