10 Common Words and Terms used in the Advertising Business Advertising1 advertisement &nbsp; &nbsp; &nbsp; &nbsp; (n.) item of publicity for a product or service, in a&nbsp;magazine, on TV etc2 ad&nbs

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10 Common Words and Terms used in the Advertising Business

Advertising

1 advertisement (n.) item of publicity for a product or service, in a magazine, on TV etc

2 ad (n.) / advert (n.) -- abbreviations of advertisement

3 advertising agency (n.) company specialising in producing and placing advertisements for clients

4 billboard (AmE) (n.) signboard, usually outdoors, for advertising posters; hoarding (BrE)

5 classified ads (n.) small advertisements in magazine or newspaper categorised by subject

6 eye-catcher (AmE) (n.) something that especially attracts one’s attention - eye-catching adj.

7 features (n.) special characteristics or functions of a product, usually leading to certain benefits

8 prime time (n.) hours on radio & TV with largest audience, esp. the evening hours

9 promote (v.) to (try to) increase sales of a product by publicising and advertising it

10 target (n.) objective; what one is aiming at: e.g., target audience

2 de jul de 2018 12:01

Thanks, Richard. Here is an example of 4&6. placed by the freeway in the US: "If you lived here, you'd be home by now".

I saw it in a film and it gave me a chuckle.

2 de julho de 2018

Thank you

2 de julho de 2018

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