Eh, maybe I don't know enough rich people, but who says all people who spend like that are in fact rich, though. Maybe they're just highly leveraged in debt because they can get a car loan, or they're spending all their earnings instead of having any long term savings or investments. Or some other unsustainable way of living if things suddenly go south.
If somebody wanted to wear a cheap watch, so be it? Even millionaire professional athletes can wind up in the poor house eventually because they don't know how to manage their own finances properly.
Maybe there should also be easier ways for people to get ahead? Easier to incorporate or take the independent entrepreneurial route without getting saddled with expensive fixed health insurance rates that don't make any sense until you can turn a higher profit. That last one may be finally fixed here now, but I just don't get why somebody's generosity should matter so much.
It's human nature to want to have some control over how you're giving things away or not. Here you can donate 1% of your income tax to a qualified charity. Maybe the government accounts for that in some other way with tax write-offs, but it's a huge thing here. Around tax season you see all these billboards and other ads competing for your 1%. Maybe the administrative overhead isn't ideal, but you can also often donate to individual causes directly.