I'd go with 'character.'
'Characteristics' tend to be more narrow, descriptive, or even superficial...like hair color, eye color, height, maybe temperament, etc.
'Character' speaks to more deep, meaningful traits of a person, or here, a generation of people. Things like what a person values, how they carry themselves in the world, how they treat others, or, here, that they value being loved more than pursuing greatness. Using 'character' also sounds better, in my opinion.