There is no translation, really. o-founders Jake Nickell and Jacob DeHart started Threadless in 2000. They had a forum named dreamless.org (don't ask me why they called it that) and had a a t-shirt design competition on the forum where users experimented with computers, code and art. They invited users to post their designs on a dreamless thread (hence the name Threadless), and they would print the best designs on t-shirts. So the name is a meaningless combination of "thread" and "dreamless". For the full story, go here; http://en.wikipedia.org/wiki/Threadless