They are somewhat interchangeable but have small nuance differences. For example,
"Our company's promo goes live tomorrow."
"Our company's commercial goes live tomorrow."
Both of these are valid sentences.
However, the first implies a "promotional event" - perhaps it's a commercial, but it could also be a live event or combination of "promotional" efforts, including commercial advertisements amongst others.
The second implies a TV, YouTube, radio, etc advertisement will be aired.
In either case, you'd need more information to determine what exactly the speaker is talking about. :)