IELTS vocabulary

The extent to which
 consumers are
 familiar with a 
particular brand.

The specific group 
of people advertisers
 aim to reach.

A prompt to encourage
 immediate response 
from consumers
 (e.g., “Buy now”).

Support or approval 
from a public figure 
or expert.

The act of convincing
 someone to take a
 particular action.

Hidden messages 
intended to influence
 consumer behaviour.

Ads displayed in a
 rectangular space on 
web pages.

Using individuals with
 a strong online presence
 to promote products.

Subtle inclusion of 
products in media like
 TV shows or movies.

The percentage of 
people who take the
 desired action
 (e.g., make a purchase) 
after seeing an ad.