Since the word "media" comes from the Latin plural of "medium", the traditional view is that it should be treated as a plural noun in English. In practice, in the sense of ‘television, radio, and the press all together’, it behaves as a collective noun (like "staff" or "committee", for example), ad those are treated as singular. Which means that it is acceptable in standard English for "mass media" to be treated either as singular or plural.
So, pick what you like better. Unless you're writing for a publication, then consult their style manual.
FWIW, I personally still use it in the plural. Too much Latin background. ;)