The first one is to set the initial price high followed by a lower price at a later stage, in order to build up a high-quality image. The company can make high profits from customers what does it me

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The first one is to set the initial price high followed by a lower price at a later stage, in order to build up a high-quality image. The company can make high profits from customers what does it mean？

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Hello. It means you start by charging a high price, you make it expensive so customers think it's high quality. Then later you discount it, you make it cheaper.

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