what is a premiumisation strategy?
what is a premiumisation strategy?
Our premiumisation strategy, incorporating systems, services and products, is enhancing consumers’ lives, whilst creating additional value per consumption moment.

Question

what is a premiumisation strategy?
what is a premiumisation strategy?
            Our premiumisation strategy, incorporating systems, services and products, is enhancing consumers’ lives, whilst creating additional  value per consumption moment.

Answer

'Premiumization' is not a real work, nor is it even desirable.  It's a new 'buzz' word, a new fashionable concept.  
'Premiumization' seems to mean to create a premium service or product, i.e. one of exceptional value or quality - or at least one that is believed to be of exceptional value.
There are all too many products which have 'premium' on their label just to raise the price.

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