Come si traduce in italiano? standing as an ironic emblem of the distance between Proust’s refined literary universe and that of our contemporary mass culture. Ii contesto: Those who know the iPhone app, “Proust”—a far fewer number, I’d wager—know it as a game that harnesses the combined power of social networking, instant online opinion, and survey technology in a relentlessly repetitive exercise in faceless collectivity. These two entities are perhaps vaguely related by the Proust questionnaire, but the distance between them is more significant, standing as an ironic emblem of the distance between Proust’s refined literary universe and that of our contemporary mass culture.