"Loathe" and "hate" mean exactly the same, but "loathe" is more rare, scholarly or archaic word.
People (Americans) say "hate" too much, it becomes weak. I hate it when people say "hate" all the time!
If you say "loathe," it would be refreshing and humorous. People will like you for being funny & smart, & having good command of words. I don't think it sounds snobbish. (I hate snobs.)
It depends on your group. I have had people get mad at me for saying "aurora" and "meteor," when they are used to "northern lights" and "shooting star." I hate people like that (just kidding).
If you are with a fun, smart group of people, it always adds to the conversation when you use fun words. If someone is threatened by your vocabulary, by all means keep them comfortable, but don't lower yourself at all times for fear of standing out.
One of the fun things about learning language is, when people use an unusual word, it often makes sense in a way that broadens people's minds. (That may not be true in Chinese, where the limited syllables make odd constructions unintelligible.)
There is a great danger when using old words that have fallen so far out of use that nobody even remembers what they mean. No problem with "loathe," but use it for humor or emphasis, don't use it too much. I hate it when people only know one word for something. I love it when people have a rich vocabulary!
By the way, I loathe Lima beans.