You can say "a watermelon is much bigger than an apple."
You can say "watermelons are bigger than apples."
Now, here is a tricky one. You can say any of these things:
"A pineapple is sweeter than a watermelon."
"Pineapples are sweeter than watermelons."
"Pineapple is sweeter than watermelon."
We can do this for two reasons. The first, and most important, is that "sweet" is an adjective that makes sense with an uncountable noun. "Big" does not make sense with an uncountable noun.
The second is that for some foods, the same word can be used as a countable noun, meaning "a natural-sized piece of the food." It can also be used as an uncountable noun, meaning "the flesh, the substance, the edible part, the stuff inside."
In fact, watermelon is sweet, watery, and red. Yet, a watermelon is big, heavy, and green.
It is fairly common to use "pineapple" and "watermelon" as uncountable nouns, referring to the yellow stuff or the red stuff inside the fruit; whereas it is wrong--or at least very unusual--to use "apple" that way. I would not say "apple is sweet and crunchy," I would say "the flesh of the apple is sweet and crunchy."