tend to the fragile egos A really interesting word combination i.e. tend to the fragile egos. What does it mean? "The courteous smile of an author selling books, signing copies or chatting on television shows can be deceptive. Behind the scenes of the book tour that has become as much a part of the modern bestseller as print and paper, the writer may be a contender for a Golden Dartboard Award. This is the Oscar for authors allegedly behaving badly, an informal award nominated by the weary, sometimes traumatized, publicists who travel from city to city garnering publicity and sales. They call themselves ‘babysitters’ as they tend to the fragile egos and unconventional demands of authors." Tnank you!