Relationship to your clothes Hi there, Currently I am going to launch a project which is building up an intimate relationship between people and a specific clothes. I am going to write some background and rationale of my project here. It would be great if you could give me your opinion if you've got an interest in this project. Here is the Background of my project//// The history of clothes is also a history of human beings, we wear clothes to protect our bodies, to show identity in the social context and to show our personalities. The main purpose to dress has been changing with the times. From the late 19th century, the idea of pret-a-porter has been established and after the second world war, this type of clothing successfully dominated the fashion market. Hence, it is easy for the general public to purchase new clothes. In other words, it means that people can only buy mass-production ready-to-wear products from a shop. Many fashion brands do two seasonal collections every year. They are known for creating trends that change with the reflection of the current culture we live in. Thus, clothing itself is a disposal product and it is a crucial part of the context of fashion. Besides the publicity of clothing, is the process of manufacturing glamour, and it is pushing us into a consumer society that we change ourselves by our lives as we buy something more. Moreover, since mid- 2000s, fast fashion brands became quickly popular and reproduced designs were used more frequently. These are examples of how the consuming cycle moves in a quicker pace. The majority of people enjoy expressing their personalities through their style, however some people called “Neophilia” can have a strong affinity for novelty, (Winifred 2011) especially fashion-oriented neophytes who as followers are quickly consuming the newest look, and believe their identities are contained within this. In the light of the background information shown depicting modern trends, it would seem that problems of environmental sustainability or loss of individual identity could be a cause for concern.