In this context, what does "offer" of "this amazing offer" mean? In one study, Burger set up a booth at a campus and sold cupcakes. Some customers who approached the table were told that the cupcakes cost 75 cents each. Others were told that they cost a dollar; but then, before they could respond, the price was reduced to 75 cents. When customers were led to believe that the final price represented a reduction, sales increased from 44 to 73 percent. In this technique, someone adds something that sweetens the deal, before you have a chance to reply. The television announcer says, “Here’s your chance to get all these kitchen knives for only $19.95. But wait! There’s more! You can also get this carrot peeler. And that’s not all! If you order now, we’ll include this potato masher. Also this solar-powered flashlight! If you call now, you can get this amazing offer, which usually costs $39.95, for only $19.95! Call now!” In this context, what does "offer" of "this amazing offer" mean? Please help me!! Thanks!^ ^