This lesson revolves around a video talk, titled: ‘What will happen to marketing in the age of AI?’. Students will watch different parts of the video and complete exercises to test their understanding. There is an exercise based around the difference between the right brain and the left brain, an opportunity to discuss the topics raised, and a section on collocations used in marketing.

Understand key terms related to marketing and artificial intelligence (AI). Discuss the impact of AI on marketing strategies and brand identity. Explore the ethical implications of using AI in marketing. Develop critical thinking skills related to the use of AI in various contexts. Enhance communication and collaboration skills through group discussions and activities. This lesson is designed to provide a comprehensive overview of the intersection between marketing and AI, encouraging learners to think critically about the opportunities and challenges presented by this rapidly evolving field.