What is soju? Soju is a clear and colorless distilled alcoholic beverage, traditionally made from rice, but later from other grains and has a flavor similar to vodka. What does soju taste like? "In Korea, we have a saying that soju tastes like life — one day it's sweet, one day it's bitter, and sometimes it's just clean and smooth," "Traditionally, soju is fermented white rice with a crisp flavor, a little apple, and sometimes a touch of burnt rice." What is traditional soju etiquette? "When people dine out in Korea, the hierarchy in age is an important factor," The youngest person at the table pours and refills everyone's glasses, and you traditionally accept your glass with both hands as a sign of respect. Your glass should always be full — never empty — and if you're done drinking for the moment, leave some soju in the glass to signal you don't want a refill. "You'll never see a Korean pouring soju for themselves —. "And when you [say] cheers, avoid eye contact — always look away."