This sounds like it is an assignment! In English, people like to use clever or witty phrases that have to do with the feeling associated with dressing in a certain way. Often, however, our clothing stores have random names that make little sense. For example: Express. This word means "quick" but does not describe clothing. My mother shops at "Coldwater Creek" which is a geographic location. We also have "Wet Seal," which confuses even me. A British store with a clever name is "Top Shop" - Meaning "the best" and it rhymes. Find a noun that you think is chic and use it. Often, the name of a company in the US has nothing to do with it's actual purpose. Or, you could use an expression like "Talk of the town" or "The Light Fantastic" ( we say "trip the light fantastic) or "Luck be a Lady".

Of course!. My name is Alfonso Gambín and I love the marketing. The ideal name (brand) for any company would to have the next characteristics: 1º. Short. 2º. Easy to read it. 3º. Easy to write it 4º. You would have that you can to register it in office of brand. 5º. It´s better if the brand´s name has relations with your business. 6º. The brand´s name wouldn´t to have negative connotaniones. I hope that my answer can help you. See you