Merchandise (Either good, it’s just one that sells well.) 1.goods that are bought and sold: Japan exported $117 billion in merchandise to the US in 1999. 2.to encourage the sale of goods by advertising them or by making certain that they are noticed: She had to merchandise the new product line. goods (Something that individuals and businesses both buy and sell.) 1.Items for sale, or possessions that can be moved: They sell leather goods such as wallets, purses, and briefcases. Source. Cambridge dictionary