Mass branding is when a company uses advertising or image to appeal to everyone, not just a few target groups. Similar to "mass marketing" and opposite to "luxury branding" or "niche branding"

Hello, I'd say it means "A VERY POPULAR BRAND" (= brand as in "label", "trademark", "seal" etc..) I hope that helps :-) Regards, Ana P.

Oops, I didn't know how this response thing works.