What does 'leads' mean exactly in this sentence?
I help serviced based entrepreneurs build magnetic personal brands in order for them to create leads in their sleep.

I looked it up in the dictionary, but I still can't get what 'leads' means.
Could anyone explain it to me?
Thanks in advance.

Question

What does 'leads' mean exactly in this sentence?
I help serviced based entrepreneurs build magnetic personal brands in order for them to create leads in their sleep.

I looked it up in the dictionary, but I still can't get what 'leads' means.
Could anyone explain it to me?
Thanks in advance.

Answer

In this context, "lead" is a noun meaning "information that may lead to new business."

The Oxford Learner's Dictionaries are an excellent, online resource.

https://www.oxfordlearnersdictionaries.com/definition/english/lead1_2
in business
​[countable] a person or thing that may be useful to you, especially a possible new customer or business opportunity
The marketing campaign generated hundreds of new leads.

لا تفوّت فرصة تعلّم لغة جديدة وأنت مرتاح في منزلك. تصفّح مجموعتنا المختارة من مدرّسي اللغات ذوي الخبرة وسجّل في درسك الأول الآن!