This is a slightly strange use to me. It also uses a common misspelling. It should be "per se"; I think it's Latin.
It means "in itself", or "by itself". Some examples:
- It's not winning the lottery per se that makes some people unhappy. It's the way it changes the people around them.
- It's not the actual job per se that he likes, it's the people that he works with.
- I don't dislike butter per se, just that particular butter.