Short Sentence Their idea is creating a cinematic video ad to stir the target audience on the social network such as Facebook, Youtube,

Comment on the Television Commercial Directions 1/ I'm working in the Advertising, therefore, I often work on the television commercial (TVC) video. Today, the creative team present three content directions in front of the internal team before present in front of the client side. 2/ Because of the confidential, I would not describe how the directions are. Instead, I will write down my thoughts about each of them. This will help me to prepare for the case that my boss asks me how I feel on the directions. 3/ The first one, the idea is safe, the way to express the script is interesting as well. However, the English script sounds nice but the Vietnamese one is rugged. It doesn't sound natural. The content makes me feel the brand is not as humble as they are saying. 4/ The second one has the visual attracted and creative. It's new in Vietnam TVC. But, the script is not special. If we could revise the Vietnamese script a little bit more, this direction may be better. 5/ The last one, I think it is the best one. I like it the most. The script if is read short and fast, it may catch the audience's attention. I also like the tagline, it is: "Strong foundation, strong future". When I first read this tagline, it triggered me to think of the present. "Live now fully" to gain the bright, strong future. The Vietnamese young people, young family, they often think and worry about the future. They're often unclear what they should do to build the better future, build the rich and happy family for their partner and children. The tagline as if gave them an advice. Build your Now strong, then your future will be firm and strong. "You don't know what to do for the future? Start off by build the now strong, build the foundation strong! Then the future will be strong".

Daily Notes 1/ I was assigned a task last Friday. I knew it was hard and I didn't know where to start, how to complete it. 2/ Yesterday, I started off. I still didn't know what to do for the report. I didn't know clearly what my boss expect in the report. You may wonder why I shouldn't ask her. It is because I made a huge mistake before, so she was angry that didn't reply to my message. Furthermore, she was crazy busy recently. So, I was supposed to do on my own. I had to fix my errors. 3/ Last night, I worked up late at 2:00 am to complete the raw data. This task is not complicated and difficult but it takes time since the data is big. 4/ This morning, I start a brand new day. I think in a different way and then I figured out how to do it more quickly. It's easier and takes less effort. I'm happy about this. 5/ Anyway, my task hasn't been completed yet. I still don't know whether my report is as right as my boss requires or not. 6/ I'm nervous about this task. 7/ Wish me luck for the next week!

A comment in the presentation slide According to the OSEP model, Insee hasn’t invested in the Shared Media, however, they spent a huge budget on Owned and Paid Media They also Earned significant consumer’s awareness & search keywords. In 2017, Insee ran a big campaign to launch the Wall Pro product and to gain consumers’ attention because of renaming from Holcim to Insee. The combination between BTL activities (Trip Activations, Events) and ATL (PR online, Viral clips and an Online Contest) attracted consumers in 20 cities of the South of Vietnam.

Daily Report_The First Day 1/ Last night I was going to get up early at 4:30 am to do some tasks, I set the alarm. But this morning, I snoozed. I ignored the alarm despite it called loudly. Finally, I got up at 5:30, which means 1 hour later than I expected. 2/ I'm getting stuck in the tasks about FICO (name of the task). My boss asks me to dig information on the internet about it but unluckily, there is not much valuable and useful information. Another thing that makes me confused is what my boss said yesterday. She is Malaysian. She spoke English well but she said a lot. Therefore, I'm not sure I got correctly what she wanted. I don't know whether what I am doing is what she expects. 3/ Anyway, I have to finish these tasks