THE POWER OF STORYTELLING Great communicators take their audiences on a journey through storytelling, and Aristotle’s famous ‘Tell, Tell, Tell’ triptych is one of the most offered pieces of advice given to anyone hoping to become a good storyteller. However, you don’t want to just follow the crowd, you want to stand-out and be remembered by your colleagues, your boss and your clients. So, I want to share with you an updated take on the 3-tells for the modern business era. Firstly, share your conclusions with your audience. Start with the conclusion that you want the audience to remember. This lets them know what you are going to be communicating to them and provides a destination. Secondly, show how and why you have reached your conclusion. This is the heart of your story and where you will spend most of your time. Because they already know the destination, this part of your presentation is more productive as your audience is already trying to convince themselves that your conclusions are correct. Finally, tell them what you want them to do with your conclusion. Listen to the podcast for even moe communication tips.