How to encourage people to lead a healthier way of life Media continually bombard us with a clear message, the number of overweight people keeps increasing, what significantly affects our life expectancy, as well as the state's health budget. How can this tendency be changed? Funny, original adverts may have almost immediate effects, or why not to trying from the real root, throughout education? Fatness has become such a serious health problem that really demands to implement urgent measures. A media campaign might become the turning point, mainly concerning those fat people on their way towards morbid obesity. Apart from campaigning for wholesome food, that campaign might also recommend physical exercise as a positive routine to include in our daily life. Nevertheless, if we are searching for a long-term solution to this escalating problem - from both aspects, wholesome food and physical activity - we are doomed to trying it with education. It could be the only way, through combining school-teaching and family-behaviour, to make possible to banish our current wrong food habits, and sedentary lifestyle. To sum up, not only should society implement a media campaign in favour of healthier food habits and daily physical activities, but it should also be launched a put-in-motion family and educative drive to achieve permanent outcomes.