A family is a very close and related unit of people, so we refer to it as single. Example: Our family is going to Florida for vacation. My wife's family lives in Denmark. I once knew a family that was so generous they gave away all their Christmas presents to under privileged people at the local homeless shelter.
Couple, is mostly plural, because we are talking about two people. Example: That couple looks very much in love. They have not stopped staring at each other or holding hands for the last 2 hours. We are going bowling tonight with a couple who are friends with my wife. There are cases however, when couple can be used as singular. Example: That couple is the most attractive couple at the dance. We only refer to a couple as a singular unit when we are describing both people as if they were one entity.