I agree with everyting MoiraWendy Miller stated.
In addition, in US English, it is very common for "What's going on?" to be used as a VERY generic greeting. When used in this manner, it doesn't even need a 'correct' reply. Here are some examples:
A- What's going on?
B- Nothing. What's new with you?
A- What's going on?
B- Same old stuff. You?
A- What's going on?
B- How you doing? (Note the lack of the word "are"; this is extremely informal, not to mention a bit sloppy.)
A- Hi, Luis. How are you today?
B- What's going on?