The usual meaning is to adjust the message to the audience. For problem X, a status report to a manager will describe the schedule and the cost to solve the problem. A status report to an engineer will describe the details of the problem and the details of the solution.

"to fashion or adapt to a particular taste, purpose, need, etc." https://www.dictionary.com/browse/tailor

Suit the messages to their profile of past behaviour. . If they have bought ladies clothes before. Send adverts for ladies clothes and children's wear, ... If they have bought hunting gear, send adverts for outdoors equipment. . Not always correct, but tailored, customised is better than blind. . Search something unusal on Google ==> get adverts about it for weeks.

push tailored marketing messages to consumers base on past behaviour

Can you give more context, like a full sentence?