"Moralkeule" is a combination of - "Moral" (=high moral standards) and - "Keule" (=a primitive instrument used for beating and killing, while hunting, for instance) The word was chosen to be the "Unwort des Jahres" in 2000. Die "gesellschaft für Deutsche Sprache" chooses each year a term or phrase which is not a nice term, linguistically a strange term, or just an ugly phrase used frequently in a particular year. see http://de.wikipedia.org/wiki/Unwort Someone who uses the "Moralkeule" critises (and verbally beats and attacks) others demanding of others a very high standard. This happens frequently in politics and in public discussions to heavyly critisise others. And, the person who uses this first, should at least ensure that he/she is abiding by his/her own standards. So, wer als erster die Moralkeule benutzt hat (which is never the best idea), should definitely contradict his own principles. Hope this could help.