A report: Failure to win a contract This report describes the reasons why my branch wasn't able to win the contract, and also suggests the actions that may be taken to improve branch's chances of winning future contracts. Recently my branch had the chance to close a large contract with Mercedes Benz. In summary, Mercedes Benz would buy from us disc brake throughout the next five years. However, our disc brake didn't seem to adjust to Mercedes Benz's car technology. My branch couldn't adapt the present technology at the desired time by Mercedes Benz, which led them to refuse the contract. I can't fault Mercedes Benz for our recently unsuccessful attempt to win the contract. There are two main reasons for this failure. The first one is that our technology is considerably outdated. Most of the modern automobile companies don't use our current technology anymore. In this sense, we have to modernize our products. Secondly, we should develop a more just-in-time system to adapt our automobile parts for some particular vehicle. If we had changed the disc brake at enough time, we would probably win that large contract. So it's fundamental to invest in know-how for a faster adaptational car system. To sum up, there are two major lessons we can take from this loss: we have to invest in more modern technoloy as well as adaptational know-how.