Is this happy situation for users and web media’s administrators? Please correct the sentence below; "There is a report that now two big media companies, Google and Facebook, command 60% of the sales for digital advertising market. While some giant networks are successful in expanding their securing profitability from their advertising business, the profitability of general web media are decreasing day by day." "In order to secure profitability from their advertisements, web media’s administrators need to make their media more attractive to get more traffics. Traffic flows from search services and giant social media are a life line for web media. " "Web media’s administrators have obsessed with securing traffics, which made it necessary for them to optimize the contents of their articles in a form for easy evaluation by search engines and SNS." "As a result, there are circumstances that articles aimed only to be spread into social media, or long text articles that seems average people do not read are published recklessly. Is this happy situation for users and web media’s administrators?"