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Company Hides Offer of Free Wine in 'Small Print'
Description
Life's too short to read the small print, right? The small print, sometimes called the "fine print" is the name for the terms and conditions you find on websites, contracts and other documents.
The size of the text is often a little smaller and there can be quite a lot of it. For these reasons, some of us don't read it all — even though we know it can be very important.
A company from the UK decided to test how many people really do read the small print.
The company, called Tax Policy Associates, hid a little surprise in the privacy policy on its website, offering to send a nice bottle of wine to anyone who read it.
It was the idea of company founder Dan Neidle. He wrote in the policy: "We will send a bottle of good wine to the first person to read this."
The policy was posted online in February, but the company was only contacted about the wine in May!
He told the BBC that it was a "childish protest" because "all businesses have to have a privacy policy" even though no one reads them.
Neidle added: "Every tiny coffee shop has to have a privacy policy on their website, it's crazy."
He said that the person who found the sentence about the wine had been writing their own privacy policy, and they were looking for examples.
That lucky person was sent a bottle of French red wine and the sentence offering the free wine has now been taken out of the policy!
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