How to Pass a Job Interview Successfully? Though this may seem like an obvious thing to do, many people skip over it. Before starting your job application, read over the job description to get a clear idea of what the role entails. Look for common keywords listed in the job description so you can include those keywords in your job application. For example, if a company is looking for “a highly motivated, ambitious individual” – you can insert this keyword into your application by providing examples of how you consider yourself to be “a highly motivated, ambitious individual.” Why is this important? It’s no secret that employers often use software, e.g. Automated Tracking Systems, to filter out their applicant pool. Therefore, this software will be designed to pick up keywords the company has selected like “highly motivated or ambitious”. By reading through the job description in detail and ensuring that in your job application, you include any of the keywords that are mentioned. I hope it helps and I hope it shed more light on how to succeed in the next interview!