Love is a powerful feeling coming from the area of the solar plexus chakra and it can be generated (by various meditative practices, prayers etc.).
It's a feeling coming from inside out only.
More Love the person is able to generate, more Love the person can share.
Searching for Love outside of yourself creates pain, conditional love and feeling of emptiness.
All people need Love. All people crave Love. But not too many dig inside themselves to find it.