"I'm Lovin' It" or am I really? Let's look at the grammar and discover the truth!

The Social Evolutionary

The Hidden Secret in McDonalds' Slogan

This podcast discusses the critical role of figurative language—such as idioms, metaphors, and similes—within the context of Business English. It outlines numerous benefits, explaining how this type of language enhances clarity, strengthens persuasive arguments, and builds rapport by signaling cultural fluency. It provides a detailed list of eight main reasons why figurative language is important, including its ability to simplify complex technical jargon and facilitate compelling storytelling.

The importance of figurative language for Business Communication

Why figurative language is so important for Business English

This podcast offers a comprehensive guide to understanding and using idioms, focusing on their characteristics, usage, and relationship with other figures of speech.   It distinguishes between idioms, metaphors, and similes, noting that while metaphors involve a direct or implied comparison and similes use "like" or "as," pure idioms are opaque and non-comparative, acting as traditional, fixed phrases that must be memorised. Overall, this episode serves as educational material explaining the nuances and classifications necessary for accurate comprehension of these linguistic components.

idioms, metaphors and similes - what and when to use

Understanding the nuance of figurative language - idioms, metaphors, cliches, similes etc

Mastering figurative language

Learn to speak like a native by mastering figurative language - idioms, metaphors etc

Speak Native English Master Idioms Stop Sounding Stiff

Join us for a discussion on the importance of idiomatic language in the Business Environment

The Cultural Code of Business English

Hosts discuss the reasons why a knowledge of idioms for Business are so important in the modern business world